Industry believes Millennials changing lifestyle to live in RVs
On the road. That's the way one couple is living and working in their RV.
Leaders in the RV industry say it's a trend that's growing more popular. They say more millennials are buying RVs.
The Recreational Vehicle Industry Association doesn't have any solid statistics on the number of millennials buying RVs but local companies say more young people are shopping and buying at trade shows.
Companies say it's a trend that's changing the way RV manufacturers do business.
Mandy and Kevin Holesh have downsized their life quite a bit since they moved out of their Pittsburgh apartment.
"We got married and went on a little pop-up trip to try out the lifestyle just for fun and we fell in love with it and tried to go back to normal living after that but we just couldn't,” said Mandy.
Mandy is a wedding photographer. Kevin is an app developer. The two work from wherever they decide to park their 16-year-old Keystone camper.
"As we've been on the road we've met so many younger couples working from the road with just a laptop and a cellular internet connection. You can do so many jobs like that,” Kevin said.
Keystone RV Company took notice of their Instagram account and offered the couple a free trial in a new Cougar.
The Holesh's say it's an upgrade. Keystone says it's a good way to figure out what the millennial buyer is looking for.
"We thought that's a perfect couple to get involved and give us some feedback on a new product,” said Keystone RV President, Jeff Runels.
Data from the Recreational Vehicle Industry Association shows that the average age of the RV buyer has dropped from 48 to 45.
Keystone's President says younger buyers are looking for more affordable RV's with amenities like Wi-Fi.
That's because more are living in them full-time instead of on weekend getaways.
"It's forcing us to do different things that we've done before like trying new things or new materials, try new technologies, trying to bring that buyer what they want and still living up to the expectation of quality and technology,” said Runels.
But a simple life on the road with their pets is what keeps the Holesh's happy.
"As of right now we have no plans of stopping,” said Kevin.
The Holeish's say they're going to spend some time road tripping through Michigan.
Keystone's President says older generations are still a key part of the RV industry. He says people are just starting to buy at younger age.